PUMA Spinta

PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories.

We were asked to produce a 45 second promotional video to showcase their new 'Spinta' trainer; with it's revolutionary materials which were heavily influened by motorsport technology.

We wanted to get the audience to feel the emotions of high speed and a fast lifestyle. We had an idea of placing a larger than life trainer in various London locations. We filmed a cityscape and 'dropped' the trainer in various shots to create a highly engaging 'promo' video.